Rihanna releases beauty line inspired by women of all ages, sizes, skin tones, religions and cultures.
It’s being called the biggest beauty launch of 2017. Rihanna is famous for her music, her bold fashion statements, and now her presence in the beauty community.
Rihanna worked on Fenty beauty for two years before coming out with a line that she felt was fit for women of “all ages, all sizes, all skin tones, all religions and all cultures” as she stated in Fenty Beauty’s “Behind Fenty Beauty” video on YouTube.
The line, which gets its name from Rihanna’s last name, includes a range of cream highlight and contour sticks in 30 shades, lipgloss, setting powder, brushes, a beauty sponge and six powder highlights. Rihanna back stocked enough product to last for 2 years, so the products won’t sell out and remain accessible to everyone who wants to get their hands on Fenty Beauty.
A product that people are excited for is the blotting sheets, which are also rumored to double as rolling papers. While reviewers on YouTube have not put this to the test yet, you can!
The product with the biggest buzz is the ‘Pro Filt’r Soft Matte Foundation’ which comes in 40 shades. The shade range is made for all skin tones, from people with albinism to people with rich dark skin.
Many makeup lovers are excited because they struggle with finding their perfect foundation shade, and often end up having to mix multiple shades which results in spending more money.
Beauty YouTubers can’t get enough of this product. Nyma Tang has a segment on her channel called “#thedarkestshade” where she tests the darkest shades of foundations.
In her video reviewing the foundation she said “When I went to Sephora to go pick up this foundation, I saw other dark skinned girls getting matched in this foundation and it literally melted my heart.”
Rihanna designed her line to have a range of skin tones with corresponding undertones (warm, coolt and neutral).
Many other brands sold at Sephora do not cater to people with very fair or very deep skin tones, which is why this launch is so revolutionary.
The setting powder is also proved to have no flashback, making it suitable for all skin tones as reviewed by Alissa Ashley on YouTube. The brand is also entirely cruelty free on all fronts, and not manufactured in China where it is required to test products on animals.
The Fenty products are designed to allow people to experiment and have fun with makeup.
In the past years makeup brands have been taking more risks with their launches and putting out more ‘fun’ makeup. Makeup has become so much more prominent in the past few years, and the beauty community only continues to grow.
Rihanna stated on the Fenty website that “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks and dare to do something new or different”.
Rihanna is such a positive role model for women of all ages; her makeup line is something that is changing the game.
Rihanna recently announced her holiday launch to come out on Oct. 13, so keep your eye out for Fenty eyeshadows, lipsticks and eyeliner this coming season.