On Aug. 20, Burger Boy opened their newest location in a prime spot right on UTSA Blvd. off of the I-10 Frontage road. The date for the grand opening was revealed via their Instagram, and came alongside an announcement of special prizes and giveaways during the opening ceremony.
The first 20 guests, with 10 in the lobby and 10 in the drive-thru respectively, would receive a $50 gift card. Those who missed the cutoff would be eligible to receive merchandise such as shirts, hats and stickers.
Joe Valadez, the general manager of the new chain location and UTSA alumnus, spoke about the momentum they’ve received within the first week of opening.
“We’re experiencing high traffic right now with our lunch hours going into our dinner hours as well. We have [customers] from UTSA students to families to car dealership employees, pretty much everybody all around a 10-mile radius is kind of coming to visit for our lunch and for dinner.”
The new building sporting its traditional orange and blue, opened its doors at 10:30 a.m. to a long line and eager crowd. While many arrived just before opening, some had queued for hours at the busy intersection off I-10, reminiscent of iPhone releases and Black Friday frenzies.
As the ninth location of the San Antonio native chain, the general manager shared his experience exposing newcomers to the brand.
“Absolutely, I think at least three times a day there’s someone who has not eaten Burger Boy at all. It’s their first time here. So I think it’s a great spot for even UTSA students who are coming from different parts of Texas.”
When asked about any hopes of collaborating with UTSA or any student organizations on campus, Valadez said
“We are [hopeful]; we are very fund-raising driven and we’re very community based; we look forward to those fundraisers. That way the community knows that we’re able to support them, and they support us.”
Joe Valadez mentioned that prospective groups are able to reach out to the Marketing Director Justin Jurado at his email – [email protected]
“Just shoot him an email and we’re able to set something up from Monday through Thursday.”
The Burger Boy on UTSA Boulevard proudly employs students from all over the state, the majority of which are students in the city.
“Maybe half. Most of them are UTSA and most of them are Alamo Colleges and some of them are high schoolers as well.”
He goes on to emphasize the impact local employers like Burger Boy have on new residents to San Antonio.
“I know most of our employees are from the 956 area, Brownsville. It’s their first time, their first year here, and for them to work at Burger Boy San Antonio, kind of a local original, it’s good to have that exposure, especially for people who aren’t from San Antonio.”
The new site is located at 5622 UTSA Boulevard, San Antonio, TX, 78249 and is open 10:30 a.m. to 11 p.m. Sunday through Thursday and 10:30 a.m. to 12 a.m. on Friday and Saturday.
The fast food chain’s menu offers many special combos at affordable rates like the signature “Working Man” meal which includes a double burger with a large fries and drink, all for less than $10. The iconic crinkle cut fries of the local franchise also pair well with any of the wide variety of shakes to choose from such as original favorites like Vanilla and Strawberry or more off the wall flavors like Big Red, Fruity Pebbles, or their famous Dreamsicle Shake
“As long as we’re following our processes and procedures, we’re able to give a hot, fresh meal to each customer.”
