Instilled in the culture at UTSA since the arrival of Jeff Traylor, the “Triangle of Toughness” brand has grown exponentially. Inside the RACE building, on the teams’ jerseys and on the home sideline at the Alamodome, you’ll find the symbol that represents everything the Roadrunners are about. While the orange triangle’s imagery is synonymous with the program now, how did it come to be and what does it represent exactly?

When Traylor was hired as the head coach of the Roadrunners back in 2020, he introduced the “210 Triangle of Toughness” to the program. Written on the sides of the triangle are the phrases “Selfless Perfect Effort,” “Integrity,” “Passion” and “Mental and Physical Toughness.” These are the values Traylor is building his program on. It’s used to remind his players that above being a Roadrunner on the field, they have to be one off of it as well.

“A brand is when your image and your identity align,” Traylor said.

In addition to the creation of the symbol, Traylor created a brand-new team jersey system, where all single digit jersey numbers are reserved for players who represent the brand to the highest level. Voted on by the players, the honor is reserved for the best of the best that UTSA has to offer. Notable names that wore single digits are: Tariq Woolen, Zakhari Franklin, Frank Harris, Rashad Wisdom, Joshua Cephus, Trey Moore and Sincere McCormick. All of these young men not only excelled on the field, but off of it as well, and despite their departure from the program, all are still very connected to the team.

In order to build a strong program, it has to be led by strong young men. The importance of the culture that has been set can not be understated, it’s why UTSA continues to grow into a national brand and extend past the city limits of San Antonio, and it’s why the Roadrunners are going to be good, for a very long time.