The infamous Colleen Hoover novel, “It Ends With Us,” received its film adaptation this summer on Aug. 9. The film stars Blake Lively and Justin Baldoni, portraying leads Lily and Ryle. The storyline centers around Lily’s romance with Ryle, and how a picture-perfect relationship can warp in a matter of seconds.
The main plot is about domestic violence, specifically partner abuse. Because this topic is serious, sensitive and painful, it is crucial to treat this film’s subject matter with care, but its marketing failed miserably at this, especially in the hands of Lively. During the press tour for this movie, Lively’s behavior became a popular subject, as she was seen in various situations treating this movie as any other summer blockbuster.
During the press tour, Lively is seen being insensitive countless times in various scenarios. For instance, on her Instagram, she continuously flaunted her floral gowns in relation to the movie — since her character is a florist — with bubbly captions such as “The closest I’ll ever get to my sugar plum fairy dreams.”
Lively was also shamed when an interview clip for the movie went viral. In the clip, the interviewer asked her what she would recommend to those who want to approach her to share their stories. Her response was insensitive and rude, as she sarcastically said they should ask for her address, phone number and location. Although she later shared that it is a blessing to be able to share a story that others connect to, her initial reaction was mishandled greatly.
We also see Lively promoting the movie as a seemingly fun, rom-com to watch with your friends. In an Instagram ad for the film, we see Hoover and Lively sitting side-by-side promoting the movie. Lively clumsily says, “‘It Ends With Us,’ is in theaters now. So grab your friends, wear your florals and head out to see it.”
Time and time again, Lively had opportunities to discuss the subject of domestic violence with more sensitivity and use the film as a tool for conveying awareness. With the influence Lively has, she had the means necessary to give this heavy issue the profound attention it deserves.
Although Hoover’s novel received similar backlash since it was not promoted transparently — but instead as a romance — many hoped that this would not continue in the movie’s marketing, yet it did. This story is one to be shared not in hopes of entertainment, but to make changes. The lead’s story is as important and serious as those we know from our parents, our loved ones and unfortunately, many of us. “It Ends With Us,” received a second chance to share its story sensitively, but it fell short.
Unfortunately, like many celebrity controversies, this one will pass and the public will always think back to how she mishandled it, instead of shining light on an issue that hides behind many closed doors.
If you or someone that you know is struggling with domestic abuse, please visit www.thehotline.org, or call (800) 799-7233.
