What started off as a question — “What do we want to do with our lives?” — during an afternoon walk in January 2023 evolved into a vision. Owners DezArey “Dez” Rodriguez and Page Pressley created a place where anyone can find comfort and have a good time in the beautiful ambiance. The Newstand opened on May 7, 2023, and is located downtown at the Jefferson Bank building on the corner of Broadway St. and E Josephine St. In a span of six months, they managed to turn a concept into a coffee shop, but there is more than meets the eye.
Upon entering, the shop fills one up with the warm aroma of freshly made bread and perfectly roasted coffee. Customers are greeted with kind, soft smiles from staff, who are ready to help with any questions or issues that may arise.
“The Newstand is a good place for community, for friends and family; it is a safe space,” said Santana Mcowen, a Newstand employee.
To add to the warmth given by the staff, Dez walks around with a charismatic aura, lending a helping hand and engaging with customers, leaving everyone with a positive energy.
“The vibe we wanted to give was community, where everyone is welcomed,” said Rodriguez.
The cherry on top is the shop’s aesthetic; it is a far cry from the typical modern design. It is a mix of a 90s and 21st-century style, with a colorful but subtle look to the furniture and accessories around the shop. The interior style combined with a mini vintage store brought out the 90s vibe, and the type of music and diversity emphasized the 21st-century vibe. Additionally, there is a live DJ, who plays tasteful and upbeat jams.
The Newstand is more than a coffee shop with the addition of a mini thrift store included in the back; it is a hidden surprise with a Lofi aesthetic offering a variety of vintage clothing dating from the 70s to the late 90s.
The shop is known for its Texas-sized sandwiches, which are named after newspapers from across the country. They offer more than the traditional coffee and breakfast food options found in any other coffee shop. There are no shortcuts when it comes to the best service and food options, it is what most people search for in unique hole-in-the-wall coffee shops.
The Newstand has no missing pieces. It is the right spot to study, socialize and have a good time. With no stress or worries when walking in, it is the right place to find serenity from all of life’s troubles. It is worth the drive downtown and guaranteed to be a memorable time.
