The Paisano

Lillian + E

Lillian + E founder Ana Richie (left) sports the “Lola” ombré tasasel earrings from her gameday collection. Photo Courtesy of Peyton Killburn

Isaac Serna

November 1, 2017

A university campus is an ideal point of entry for a fashion business. From a marketing perspective, students are attractive. They are a defined group—18-30 demographic with a reputation of being impressionable. Businesses target students in their marketing campaigns, but no one has a better opportunity...