The Paisano

A profession of creativity

Photo Courtesy of Rachel Catalano
Kasandra Parker October 30, 2019

Graphic designer and marketing major Rachel Catalano is a recent graduate of Texas State University in San Marcos, Texas. Just shy of two years graduated from college and immersed in her career field,...

Lillian + E

Lillian + E founder Ana Richie (left) sports the “Lola” ombré tasasel earrings from her gameday collection. Photo Courtesy of Peyton Killburn
Isaac Serna November 1, 2017

A university campus is an ideal point of entry for a fashion business. From a marketing perspective, students are attractive. They are a defined group—18-30 demographic with a reputation of being impressionable....

Study: ‘Ovulation goggles’ affect how women respond to advertising

March 24, 2015

Robert Pistocchi, The Paisano At the peak of ovulation, when estrogen is at its highest, women want more options, not only in men, but also in consumer products, according to Assistant...

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