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Opening last August in Saint Paul’s Square, Beauty Haus SA transforms the typical salon experience and provides an aesthetic venue for expression, creativity and inclusivity. Beauty Haus, unlike most salons, provides a wide array of services and customer experiences. Their services include: lash and brow enhancements, full body waxing, tooth gems, piercings, poke tattoos, permanent jewelry, massage sessions, skin and energy treatments, needle-free lip plumpers and more. 

San Antonio native, Jonabelle Timms, owns Beauty Haus with her partner Vincent Guerrero. While her salon is still newly opened, she has been immersed in the beauty industry her whole life. 

“My mama has owned a spa since I was a little girl — my mom and dad, together,” Timms explained. “And so I grew up in the back room … and I just felt very comfortable in the beauty industry. I’d always been in beauty conventions and literally grew up next to estheticians. When I opened here, I felt so comfortable. I felt so safe. And luckily, I spent my whole life figuring out what I would want my dream spot to look like.”

After deciding that opening a salon was what she wanted to do, Timms worked full-time at her mother’s salon, Isabelle’s Day Spa, and spent every weekend working pop-up events to save up to turn her dream into a reality. 

Beauty Haus employs around 10 staff members, each specializing in different services. Timms works on clients in addition to managing the business, and she especially loves to do tooth gems. 

“I love tooth gems,” Timms shared. “I think I actually started doing them before I made the decision to get licensed. In general, I was licensed to do tooth gems but I wasn’t an esthetician yet … Obviously, it’s something associated with a smile, so afterward, everybody is big cheesing.” 

The staff and services at Beauty Haus are not the only aspects that supply a comforting experience. The beautiful layout and decor in the salon feel straight out of your dream Pinterest board. 

Built in 1902, the building once served as housing for visitors to San Antonio arriving from the train station right next door. The historic charm coupled with a modern twist in each room at Beauty Haus provides maximum comfort and visual delight. 

“The budget was not what I think a usual business model budget was and so a lot of things we had to make it work, but I refused to compromise,” Timms explained. “So [we furnished the salon with items from] Goodwill, OfferUp, Facebook Marketplace, a friend of a friend, Instagram, all these different connections [and] friends that make art pieces.” 

Beauty Haus is also known for their monthly night markets. The markets are hosted with Vice Versa Coffee & Vinyl Records, which Timms and her partner, Guerrero, also own together. The markets take place on the third Friday of each month and are centered around a theme. This past market on Sept. 24 highlighted escaping the “havoc caused by this retrograde.” Anywhere from 40 to 60 local vendors line the walkways of the three floors leading up to Beauty Haus. 

Being a young business owner is definitely something to be proud of and Timms describes her favorite part as having the freedom to pursue whatever she wants.

“Some days I really feel like just [doing] marketing, you know designer or like an illustrator, somebody that creates media and I can do that,” Timms described. “I can focus on that and it will grow my business. Some days I feel like being an interior designer and I want to better my space. I want to improve the way it looks — and some days you just want to be somebody that listens to others. And that’s also something you can do.”

Timms noted, “But my least favorite thing I do … [is] having to maintain policies of our business. [This] requires some hard conversations sometimes. And I wish somebody else is the owner at that moment.”

Along with five-star reviews across all platforms, Beauty Haus won “Best Spa 2022” in San Antonio. This award held a unique weight for Timms as her mother’s salon won the same award in 2001. Her mother’s skincare line as well as Timms’ beauty products are available both in-store and online. 

“If there’s somebody that’s reading this that has been daydreaming about changing their life or stepping into something that seems really scary, you’d have to remember that it’s only scary until you do it,” Timms said. “And until you move in that direction, and that everything that we feel inside of us like the desires and the things we dream about and the things we wish would happen. It’s just our higher self asking for it to come to fruition. It’s not something you have to be scared of or feel like it’s in the distance like it can be on your doorstep. If you move in the right direction or move towards it, don’t be scared anymore. Let go of fear and welcome change.” 

Beauty Haus is located on the third floor of 119 Heiman St Suite 300, San Antonio, TX 78205 and is open for operation from 10 a.m. to 6 p.m. Mondays through Wednesdays, 10 a.m. to 12 p.m. and 3 p.m. to 9 p.m. on Thursdays, 10 a.m. to 6 p.m. on Fridays and 9 a.m. to 4 p.m. on Saturdays. Appointments are available at https://www.vagaro.com/beautyhaussa/services.