Being a celebrity stuck in the limelight can be daunting and the burden of perfection is often placed upon their shoulders. However, in times of political tension, societies see a rise in various notable artists coming out with endorsements to promote a sense of urgency in democracy. This can serve to be extremely useful in influencing their supporters to utilize their voting rights.To perfect their political statements, they have a team of experts who specialize in public relations to maintain a certain image and preserve a reputable brand.
Every move made is intentional, whether the general public is aware of it or not. Yes, they are human just like the rest of us, but their job is to glamourize and entertain. With this objective in mind and with the popularization of mass media, most celebrities are equipped with managers, agents, and publicists. Taylor Swift, a household name in American media, is often the focal point of a lot of conversations surrounding celebrity morality. She is constantly being asked to speak up about issues regarding what she claims she stands for. Yet her silence about her controversies is enough to upset not only her haters but her fans as well. For instance, during the ongoing calamities in Gaza, thousands of her fans took to social media asking Swift to take a stand in solidarity. Even going far enough to create a trending hashtag #SwiftiesforPalestine calling on her to speak up and donate towards the families of Gaza. Yet, even now she has yet to address the issue.
Recently Swift has broken her silence on social media and endorsed Kamala Harris as president for the 2024 election. This followed months of speculation regarding where she stands politically. Swift went to social media to state that “Recently I was made aware that an AI of ‘me’ falsely endorsing Donald Trump’s presidential run was posted to his site”. Yet just a mere couple of days prior was seen hanging out with notorious Trump supporter Brittany Mahomes. The initial debate for potential leaders of our country is one of the most anticipated of the election season. Intentionally waiting until the minute the debate concluded to “save” her reputation is the smartest choice to make when you are under fire. Her choice to endorse Kamala wasn’t only to give clarity on what she stands for, but she has a lot to gain from this strategic move. In the position that she is in now, she will get tons of clout praising her for being an outstanding person when all of this is for personal reward.
In this difficult election season, controversy will be in abundance regarding celebrities. Ultimately, we fail to realize that most publicized things about these artists are intentionally decided to build a brand. Especially in the discussion of politics, every move is calculated.
