On Superbowl Sunday, football fans will have a choice between two “All-American” halftime shows — the NFL’s official performance or its wannabe counterpart. Turning Point USA announced plans to host an alternative “All-American Super Bowl Halftime Show,” a not-so-subtle protest against 2026’s Spanish-speaking headliner, Bad Bunny.
Bad Bunny has been an American citizen since birth — as has every Puerto Rican since 1917. His music celebrates the complexities of Hispanic identity, blending reggaeton, trap and social commentary to capture both the struggle and pride of everyday Puerto Rican life.
When Bad Bunny’s world tour “DeBí TiRAR MáS FOtoS” kicked off with a 30-day residency in San Juan, he spotlit Puerto Rico as a hub of culture, art, creativity and music. The series generated over $380 million for the island during hurricane season — its lowest tourism period — while funding hurricane shelters, expanding STEM programs, creating 3,600 jobs and promoting local businesses through initiatives like comPRa Local.
Director of Latin-Iberia Music at Amazon Music Rocio Guerrero said it best, “Benito wanted to take Puerto Rico to the world and bring the world back to Puerto Rico. That’s where the love story started, and the rest is history.”
Given Puerto Rico’s territorial ties to the U.S. since 1898, few things could be more American than uplifting the island. Still, conservatives continue to dismiss both the NFL and Bad Bunny.
“I’ve never heard of him,” President Donald Trump said earlier this month. “I don’t know why they’re doing it. It’s crazy.” Considering the U.S.’ 66.4 million Hispanic residents, Trump’s lackluster playlist and deprived cultural awareness do not reflect the views of the general public.
The numbers speak for themselves: Bad Bunny was the third most-Spotify streamed artist in the world in 2024, surpassed only by Taylor Swift and The Weeknd. Whether critics like it or not, the future of American culture already speaks more than one language.
Bad Bunny emulates the very principles TPUSA claims to champion in its own show: faith, family and freedom — and nothing is more American than that.
